Mobile: The Success Of Digital Wallets

Digital wallets could benefit from the crisis. Beyond the simple dematerialization of the loyalty card, they open the field of possibilities for marketing. Here is a non-exhaustive presentation of the main players in the sector and their specificities. (1/2) “With the health crisis, our customers have broadened their use of the wallet, which is no longer only used to push promotional offers to…


Darrell Baxter

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