Advertising in VR Apps: A Menace or a Golden Opportunity?

To paraphrase Benjamin Franklin, we can be sure of nothing in this world but death and taxes. Given how the information age is shaping up, we should include advertisements in this list. Ads are inescapable – we are bombarded with them on websites, videos, even on city streets. For years, people have escaped to virtual reality for some respite, seeing it as one of the last bastions without annoying…

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